Reviving a Brand
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Reviving a Brand
Grades 6 - 8
45 Minutes
Overview
Reviving a Brand
Overview
Students often purchase clothing, athletic gear, and other products based on the company that sells them, or on the brand name. While many companies and brands have retained their popularity for many years, others lose customers and may fail over time. In this activity, students work in small groups to plan their own branded product and explore the reasons why customers select a brand and then perhaps lose interest in the brand over time.
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