Dive into the colorful world of emotions and branding! Students get hands-on with colors, decode logo meanings, and craft a captivating color story for their news show. It's market research like never before!

This activity can be completed as a standalone lesson. It is best completed as part of SRL’s Beyond the Headlines 4-part series. This short series is also the first section of SRL’s First Module From Concept to Screen: Building Your News Hour. The module is broken into three sections. The first two contain lessons that can be completed as standalone activities or as part of a series. All three sections converge to provide a powerful and fun introduction to producing and hosting news shows. The module is followed by a second that deepens student knowledge and skills.